Bad Software Buzzwords

Any industry is all about buzz words that will inspire the average consumer to purchase products. The software and computer industry is no different, having certain words that inflame and ensnare the senses of the average buyer. Those who have known the game and know the game will may find themselves cringing at certain words. There often times tends to be a disconnect between the developers and the end user about what certain features mean.

Countless terms exist that make the average user just cringe and wonder how bad could it be. Now granted, for those outside of the industry and those who may only download or purchase a couple of pieces of software a year, they might not be used to these terms and might not regard them with a bit of apprehension.

"More user friendly" is a term that many tend to raise an eyebrow on. There have been countless products in the past where an upgrade has been put out and given the claim that it is more user friendly. Yet when the average end user downloads it, they find that they are struggling to figure out how something works. The menus have certainly changed, which is a problem for long term users.

"Faster and improved speed" has heralded the doom of certain software products. When you boast of faster and improved speed, you better have faster and improved speed one hundred percent of the time. There is zero doubt about it. If you put those expectations in the head of the average user, then there is no doubt that you deliver on them. And if you put out a product that is much slower, that will alienate customers.

"Brand new revolutionary features." Reinventing the wheel is something that many software companies try to do. Of course, adding new features can elevate the software to the next level. It can also introduce new bugs right into the software, that will give the end user fits. Especially if you cram a boatload of new features into the software, without time to test them all.

These are but a few of the phrases that make end users go "here we go again", as they look at the latest software. Using those three phrases may attract attention but it may be the wrong kind of attention in the end.